Brain Behind.
Brain Behind.
We provide "out-of-the-box" solutions that drive sales, grow businesses
and make people’s lives better. Easy, battle-proven and affordable.
Available on your existing payment device!
Years of experience in the payment industry for mission critical solutions are proof of the technical excellence of ValueMaster.
Serving thousands of transactions each hour and incorporating your existing payment infrastructure you don't have to worry about costly downtimes. Discover How it works Brochure
Specially tailored for financial institutions we have proven that attracting new customers can go hand in hand with additional revenue streams.
Beat lower interchange fees. We know how! Discover
ValueMaster will provide you with industry leading flexibility and ease of use. Learn more about your customers! How and why do they choose you!
There is no better way than investing in your customers.
They deserve it! Discover How it works Brochure
ValueMaster can help you to create a unique experience for your guests. Turning all your regional services, sites and attractions into one big wonderland. No matter if well known and visited or hidden and precious gems.
Your guests will love it! Discover How it works Brochure
Reduce the traffic congestion and revitalise the city center. Motivate residents, customers and visitors to spend time in your lively downtown instead of rural multiplex shopping centers.Discover
We all think global, but still live local. Local currencies can be a catalyst for endogenous regional development. Only local is sustainable.
Use your existing payment terminal for your local method of payment. Discover How it works
We have listened to our customers and their need for an easy way to issue giftcards. We are proud to present our "Easy Voucher" solution.
Specially designed for the needs of small companies it offers all the functions required to boost your sales. Discover
Again forget paper! We have listened to our customers here as well and introduce our "Easy Loyalty" solution.
Easy handling, no additional devices needed, full control.Discover
In an age of market liberalization, globalization and expanding agribusiness, there is a danger that small-scale farmers will find difficulty in fully participating in the market economy.
In many countries such farmers could become marginalized as larger farms become increasingly necessary for a profitable operation. Check what ValueMaster can do for you. Discover
Our corporate slogan "beyond vision" summarizes our aspirations. We want to exceed your expectations - from the usability and performance, to the level of elegance of our solutions.
Here you can explore some projects we did successfully for our customersDiscover
The Brain Behind Ltd. is a leading provider of highly customized business solutions. Created with unsurpassed passion, our results are helping our customers every day to slimline existing workflows, be more productive and to deliver reliable results on time and under budget.
Nowadays, a leading company with a team of more than 100 professionals spread around the globe in 6 offices, Brain Behind is still true to its original motto – building outstanding products and serving customers with fanatical dedication.
Satisfied Customers
Dedicated People
Completed Projects
Winning Awards
Some of the leading retail brands rely on ValueMaster if it comes to availability, functionality and ease of use. A detailed user matrix allows anyone to collect the information needed. In real time!
The security of millions of transactions a month processed and protected by massive fraud prevention alghorithms enables you to focus on the real important issues and not about technique.
How it works Download Infomaterial
A quick life cycle guide to electronic vouchers.
Once your voucher system is activated in ValueMaster you can create the number of cards online. Download the production file to send it to a card producer of your choosing. Enter your unique terminal number to enable us to activate your payment terminal.
That's it! You are ready to issue your vouchers.
Voucher can be redeemable at several partners or
branches – simply register all participating businesses
online.
It doesn’t matter whether you have a POS
payment terminal, direct connection or prefer to work via web interface, smartphone apps or online shops.
ValueMaster integrates seamlessly into all your channels.
A customer buys EUR 100,- of vouchers and pays for them either in cash, with Maestro or by credit card. You can activate the EUR 100,- on the card directly on the payment terminal.
From this moment onwards, the customer can redeem this voucher to the cent at all participating partner businesses
Your customers who need to activate a larger number of vouchers at once, such as company boards or ticket offices, can do this easily via the web portal.
Customers are sent a certain number of empty voucher cards in advance. To activate these, the customer only has to enter the voucher number and book the desired amount, and you can increase sales through spontaneous gifts for birthdays or company celebrations, too.
The amount of vouchers activated at the trader or online is calculated automatically.
Amounts are booked automatically by ValueMaster, either by direct debit or by invoice to the omnibus account of the card issuer, as well as issuing the relevant invoices.
The customer buys goods from a participating trader and pays via voucher by inserting the voucher card into the POS payment terminal and sees the available balance displayed on the terminal.
The balance is then adjusted in real time following entry of the amount to be redeemed.
When making their next purchase the customer sees the reduced balance of credit on the card. This balance is further reduced by the purchase amount on insertion in the POS payment terminal.
Vouchers can be redeemed via online shops, too, by entering the voucher’s unique card number.
Amounts redeemed from vouchers at traders or online shops are billed automatically.
Amounts are booked to the trader’s account automatically by ValueMaster, which also creates the relevant invoices.
Find out in real time how much money is still in circulation, with which traders vouchers have been redeemed and how many transactions have been carried out.
This allows you to carry out evaluation necessary for the balance sheet at the press of a button.
Years of experience in the payment industry have culminated in our newest solutions specially tailored for financial institutions. Proven way to re-gain lost, keep existing and attract new customers.
Add additional revenue streams to finance advertising and marketing campaigns. Beat the lower interchange fees!
We believe distressed inner city businesses can only prosper when they are integrated into their local community but also in the regional and national economy. Trying to cure the inner city’s problems solely by increasing social investment has rarely been successful. But when we approach revitalization from a competitiveness perspective, we begin to see the existing and potential competitive advantages that are the key to building thriving private-sector businesses, sustainable job growth, and healthy communities.
With ValueMaster you can help to create a completely new experience for customers, residents and guests alike.
Wherever the money rolls, there it has an effect. Local money doesn't roll very far and so it can get to work in my area.
With ValueMaster you can easily keep the purchasing power within one region without all the effort of issuing paper vouchers. Efficently target all your customers and attract new ones. Every project is different, the approach stays the same!
How it works Download Infomaterial
Forget the familiar ‘show-your-card’ customer loyalty programmes, where no control, communication or customer retention is possible.
Our customer retention solutions offer effective, tried-and-tested options for achieving better results in customer relationships, increasing turnover and customer frequency, the targeted promotion of special offers, advertising and brands and, finally, to increase customer satisfaction and loyalty.
How it works Download Infomaterial
A quick life cycle guide to effective customer loyalty.
Customer makes purchase worth 30.- EUR at partner business and receives 5% (i.e. 1,50 EUR) credit on their purchase.
Total bonus on card is now 1,50 EUR.
Customer makes purchase worth 25.- EUR at partner business and receives 1% (i.e. 0,25 EUR) credit on their purchase.
Total bonus increases to 1,75 EUR.
Customer again makes purchase worth 200.- EUR from a partner business and receives 3% (i.e. 6.- EUR) credit on their purchase.
Total bonus on the card is now 7,75 EUR.
Customer makes purchase worth 75.- EUR from a partner business. 7,75 EUR bonus is redeemed and the customer pays only 67,25 EUR.
The amount of discounts claimed either online or from traders, as well as credit redeemed, is calculated automatically.
Amounts are automatically booked by ValueMaster via direct debit or by invoice to the omnibus account of the card issuer, as well as issuing the relevant invoices.
Don’t tar all your customers with the same brush! Individualised, and therefore interesting offers, increase awareness and therefore turnover.
Classify your customers according to interests, purchasing power, age, sex etc. and communicate with them individually at the press of a button via e-mail, newsletter, SMS or onSpot!
Of course you know your customers! You know that most of your customers are between 20 and 40 and fashion-conscious! But did you know that there are many more customers in your immediate vicinity who correspond to your profile, but who have never heard of you?
With ValueMaster you can communicate with these customers, too. Maybe not directly, due to data protection laws, but all the more effectively via this programme manager, instantly increasing your turnover!
The more highly-developed a technology is, the greater the need for contact. With ValueMaster you have, for the first time, the opportunity to measure all campaigns and promotions in real time and react instantly.
Whether it’s by e-mail, newsletter, SMS, poster or other types of sales message, the reaction of your customers becomes transparent.
In combination with the ValueClusters you can react on an individual basis to the current needs of your customers and finally put the scattergun away.
Plan special reaction chains for all customers who have reacted to a message, but also for those who haven’t reacted; either for a specific promotion within a defined timeframe or as an ongoing offer communicated to all customers falling within the defined frame of reference.
It is often difficult to determine the right time and place for contacting customers. Whether it’s mass advertising by poster or mailshot or individualised contact via e-mail, it’s hard to influence the time and place of contact.
With ValueMaster “onSpot” you can send individualised offers to the customers of your choice when you are close to their business and need their products and services at that moment in time. For the first time you can organise effective crossmarketing and measure success in real time.
It’s easier than ever before! Start a new campaign via web interface and select your desired target group.
Demographic data, as well as industry, date/time, or even the distance of the customer’s current location to you business as a base! As soon as a customer corresponds to your chosen criteria, a sales message is sent to them via SMS.
A pharmacy, for example, can thus send inoculation advice to travel agency customers, or restaurants can send customers special lunchtime offers.
ValueMaster “onSpot” offers never-before seen possibilities in direct customer communication and active frequency management, and this at a sensationally low price. Speak to your programme manager today, or with us directly.
We will be glad to provide you with detailed advice during your first ‘onSpot’ campaign. The possibilities are unlimited!
With so many great possibilities and so little free time, you must ask yourself – “Why should I go there? What’s different there? What makes that holiday destination better?“
This is a difficult question and it’s not always easy for a tourist destination to be objective when it has to present itself; in the worldwide competition amongst holiday destinations, new added value must be created for guests.
With the ValueMaster ‘Package’ you can transform your city or region into a modern club holiday destination with all types of infrastructure and partners. Your guests can consume at the partner businesses of their choice, use public transport and visit museums or leisure facilities without having to pay straight away. Just show your guest card and pay for all services received when checking out of the hotel.
How it works Download Infomaterial
A quick life cycle guide to effective tourism solutions.
Guests receive a guest card either at their hotel or from the tourism authority. The hotelier can place individually tailored packages of services for guests on the card.
Integrated ski-pass or a special guided hike through the mountains: all services available in a region can be included on the card.
These options can be agreed on an individual basis between hoteliers and the provider, or be made available for all businesses in a region by the tourism authority.
The guest buys a resort package for 99.- EUR, which includes a massage, romantic candlelit dinner and day ski-pass, and immediately redeems the massage.
The full, normal price of the massage, 50.- EUR, is displayed to the guest, including the perceived value of the package.
The service redeemed is booked in the system in real time, making further redemption impossible.
The guest card simultaneously serves as a fully-fledged ski-pass and guests can redeem their day pass without the inconvenience of having to queue at a cash desk.
The design of the system even means that use of the card is contact-free and users don’t have to search through their ski overall to find it.
Redeemed services are now instantly booked in the system to prevent misuse.
At the end of their stay guests can still enjoy a romantic candlelit dinner in the best restaurant in the area.
When the customer inserts their card in the restaurant’s POS payment terminal they see 100.- EUR credit for the meal displayed.
Again, this is redeemed in real time.
During their stay, guests utilise other services not included in their resort package.
Instead of changing cash or messing about with a credit card, all additional services are booked to the guest card.
So that guests don’t lose track, they can see all transactions displayed in real time on their smartphone, as well as an overview of all participating businesses.
When checking out the guest pays for all services utilised in the region, together with the room price, at the hotel reception.
All services utilised by the guests are automatically booked to the agreed Package or at full price by ValueMaster between participating partners.
The entire billing and control process takes place without a tedious paper-chase and manual controlling.
All participants have the corresponding amounts credited to their account.
Don’t tar all your customers with the same brush! Individualised, and therefore interesting offers, increase awareness and therefore turnover.
Classify your customers according to interests, purchasing power, age, sex etc. and communicate with them individually at the press of a button via e-mail, newsletter, SMS or onSpot!
Of course you know your customers! You know that most of your customers are between 20 and 40 and fashion-conscious! But did you know that there are many more customers in your immediate vicinity who correspond to your profile, but who have never heard of you?
With ValueMaster you can communicate with these customers, too. Maybe not directly, due to data protection laws, but all the more effectively via this programme manager, instantly increasing your turnover!
Measure your campaigns only by their success and not by expectations. ValueMaster gives you the opportunity to, for the first time, analyse in real-time and optimise all transactions, promotions and customer behaviour.
The more highly-developed a technology is, the greater the need for contact. With ValueMaster you have, for the first time, the opportunity to measure all campaigns and promotions in real time and react instantly.
Whether it’s by e-mail, newsletter, SMS, poster or other types of sales message, the reaction of your customers becomes transparent.
In combination with the ValueClusters you can react on an individual basis to the current needs of your customers and finally put the scattergun away.
Plan special reaction chains for all customers who have reacted to a message, but also for those who haven’t reacted; either for a specific promotion within a defined timeframe or as an ongoing offer communicated to all customers falling within the defined frame of reference.
It is often difficult to determine the right time and place for contacting customers. Whether it’s mass advertising by poster or mailshot or individualised contact via e-mail, it’s hard to influence the time and place of contact.
With ValueMaster “onSpot” you can send individualised offers to the customers of your choice when you are close to their business and need their products and services at that moment in time. For the first time you can organise effective crossmarketing and measure success in real time.
It’s easier than ever before! Start a new campaign via web interface and select your desired target group.
Demographic data, as well as industry, date/time, or even the distance of the customer’s current location to you business as a base! As soon as a customer corresponds to your chosen criteria, a sales message is sent to them via SMS.
A pharmacy, for example, can thus send inoculation advice to travel agency customers, or restaurants can send customers special lunchtime offers.
ValueMaster “onSpot” offers never-before seen possibilities in direct customer communication and active frequency management, and this at a sensationally low price. Speak to your programme manager today, or with us directly.
We will be glad to provide you with detailed advice during your first ‘onSpot’ campaign. The possibilities are unlimited!
Specially designed for payment service providers. Allow your merchants to buy giftcards online and activate their payment terminal without any manual interference.
Cards are produced and sent to the merchant to be issued to his customers.
As a perfect tool for merchant loyalty the ValueMaster shop comes in your look & feel.
Our newest product launching in mid 2015 is specially targeted at small to mid-sized companies currently issuing paper stamp cards.
Cards are produced and sent to the merchant to be issues to his customers.
As a perfect tool for merchant loyalty the ValueMaster shop comes in your look & feel.
In an age of market liberalization, globalization and expanding agribusiness, there is a danger that small-scale farmers will find difficulty in fully participating in the market economy. In many countries such farmers could become marginalized as larger farms become increasingly necessary for a profitable operation.
A consequence of this will be a continuation of the drift of populations to urban areas that is being witnessed almost everywhere. Contract farming is becoming an increasingly important aspect of agribusiness, whether the products are purchased by multinationals, smaller companies, government agencies, farmer cooperatives or individual entrepreneurs.
Any approach would appear to have considerable potential in countries where small-scale agriculture continues to be widespread, as in many cases small-scale farmers can no longer be competitive without access to the services provided by contract farming companies. It must be stressed, however, that the decision to use the contract farming modality must be a commercial one.
ValueMaster is of the world leading contract farming administration system, which enables all participating partners to get easy access to the information they need. Combining the high security standards of European payment processing with an easy workflow optimized for inhomogeneous infrastructures.
Cards are produced and sent to the merchant to be issues to his customers.
As a perfect tool for merchant loyalty the ValueMaster shop comes in your look & feel.
With so many great choices out there, you inevitably ask yourself – “Why should I choose Brain Behind? What makes them different? What makes them better?” It’s a difficult question and it is hard to be impartial when you have to present yourself.
Our corporate slogan "beyond vision" summarizes our aspirations. We want to exceed your expectations - from the usability and performance, to the level of elegance of our solutions. We take software engineering very serious, not beliving in compromises and only focussing on a result on which we can be proud of.
"Uncompromised customer dedication" is our Holy Grail. We do listen to YOU! Only thus we can provide solutions which will meet your needs deliver additional value for you. We consider our customers as friends and we treat them like friends - with respect, honesty, understanding and genuine desire to help.
Be on time! We offer the most aggressive product development cycle. Our well-rehearsed team will be at your side, if you need any mission-critical additional function within a certain period.We promise to make "pigs fly" for you.
sharing the same devotion for our solutions.
We would like to hear from you.